There are many channels that digital marketing services can be used. The most used digital media is internet. Other channels include mobile, CD-ROM and DVD, as well as other physical interactive media.
Online digital marketing services include websites, email and streaming video & sound, as well as social bookmarking, search engine advertisement, RSS feed, and search engine advertising.
Digital advertising is extremely popular on websites. Websites have been used as digital billboards in the past. Before the advent of interactivity and Web 2.0, banner advertisements were the only way to get customers. Banners can now be modified depending on where they are served.
These geo-targeted banner ads can be different depending on where you are located. A person who is located in London might see a different banner advertisement than someone in Chicago, even though they are both looking at the same website. These targeted banner ads can be served by digital marketing agencies that are experts in serving banner ads worldwide.
Search engine results are the most used digital marketing service on the internet. Google AdWords is revolutionizing the way that everyone advertises today. These services allow for targeted, focused advertising. AdWords is very popular because it allows for the modification and change of AdWords campaigns on the fly with no investment. Also, the results can be monitored on a daily basis.
Advertisers only get paid if future customers click on their ads. This is called pay per click (or PPC campaign). Although they aren't as well-known as Google AdWords, Microsoft Bing offers similar services.
Emails that come in the form newsletters, brochures or opt-in lists are very popular. This type of digital advertising has its own industry. Recently, however, spamming has slowed down email marketing. Unsolicited email has been banned by the government due to privacy concerns. To avoid privacy concerns, opt-in lists have been created.
Email marketing has many advantages. You can also provide information on products and services quickly at a very affordable cost. Individual companies and users can decide whether or not to use emails.
YouTube and other online video services have revolutionized digital marketing. Each day, thousands of videos are uploaded to YouTube and viewed millions. With minimal equipment, one can make a decent video. You can add subtitles and other effects to your video with free online services. These amazing digital marketing services are being used by both large advertising agencies and individuals, which is not surprising.
MySpace and Facebook are rapidly becoming popular digital marketing tools. The internet advertising industry has been captivated by viral marketing. According to reports, social media sites cater to all age groups. Digital marketing faces the challenge of controlling this phenomenon and using it to one's advantage.